Essense believes that customer-centric work should be accessible and achievable for every client and every organization. With this conviction, the agency was ready to take the next step.
Together with the team, we positioned Essense as the democratizer of customer-centric work. No complicated terms or complex models. With accessible propositions, we reach every level in the organization: from designer to CEO. We encapsulated this in the tagline: "Excellence for everyone."
Services:
Brand positioning
Brand identity design
Brand system
Digital design
UX design
Digital design system
Copywriting
Illustration in collaboration with Jonathan Calugi
A brand that invites a broader audience
We translated this positioning into an open brand identity and democratic language. Together with Essense's specialists, we designed an approachable website that personally invites a wider audience to start their customer journey with Essense.
The new Essense bridges the gap between a service design agency and consultancy, naturally tapping into a broader market.
